REELIUM SOFTWARE LICENSE AND SERVICE TERMS
Effective Date: October 23, 2025
This Terms of Service Agreement (“Agreement”) is entered into by and between BDH ApS, a Danish private limited company with registered office in Denmark (“Company,” “we,” “us,” or “our”), and the individual or entity (“Licensee,” “you,” or “your”) accessing, downloading, installing, or using the Reelium software plugin (“Software” or “Plugin”) available at www.reelium.io (“Website”).
1.1 “Free Version” means the version of the Software licensed under GNU General Public License version 2 or later.
1.2 “Pro Version” means the proprietary commercial version of the Software with enhanced features, functionalities, and services.
1.3 “License Key” means the unique alphanumeric code issued to Licensee upon valid purchase, enabling activation of the Pro Version.
1.4 “License Period” means the time period for which the License remains active, including access to Updates and Support.
1.5 “Updates” means bug fixes, security patches, minor improvements, and feature enhancements to the Software.
1.6 “WordPress Installation” means a single instance of WordPress content management system installed on a domain or subdomain.
1.7 “Effective Date” means the date upon which Licensee first downloads, installs, or uses the Software.
2.1 By purchasing, downloading, installing, accessing, or using the Software, Licensee acknowledges that Licensee has read, understood, and agrees to be legally bound by all terms and conditions set forth in this Agreement.
2.2 If Licensee does not agree to all terms and conditions herein, Licensee must immediately cease all use of the Software and uninstall it from all systems.
2.3 If Licensee is entering into this Agreement on behalf of a company, organization, or other legal entity, Licensee represents and warrants that Licensee has the authority to bind such entity to this Agreement.
The Free Version is distributed under the terms of the GNU General Public License version 2 or any later version (“GPL”). Licensee’s rights regarding the Free Version are governed exclusively by the applicable GPL license terms.
Subject to Licensee’s compliance with all terms and conditions of this Agreement and payment of applicable License fees, Company hereby grants to Licensee a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to:
(a) Install and operate the Pro Version on the number of WordPress Installations corresponding to the purchased License tier;
(b) Access and utilize Pro features, including but not limited to analytics dashboards, content scheduling functionality, and advanced customization tools;
(c) Receive Updates and technical Support during the active License Period;
(d) Create backup copies of the Software solely for archival and disaster recovery purposes.
Each Pro Version License authorizes installation and use on one (1) WordPress Installation only. Use on multiple WordPress Installations requires the purchase of separate Licenses for each installation.
Licensee shall NOT, and shall not permit any third party to:
(a) Sell, resell, distribute, redistribute, sublicense, rent, lease, or lend the Software or any portion thereof;
(b) Remove, obscure, or alter any copyright notices, trademarks, proprietary legends, or other proprietary markings on or within the Software;
(c) Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of the Pro Version or any proprietary components thereof;
(d) Use the Software for any unlawful purpose or in violation of any applicable local, national, or international law or regulation;
(e) Share, transfer, or disclose License Keys to any third party;
(f) Install or use the Software on more WordPress Installations than permitted by the applicable License tier;
(g) Modify, adapt, translate, or create derivative works based upon the Pro Version;
(h) Use the Software to develop a competing product or service.
4.1 Each Pro Version License is granted for an initial term of twelve (12) months from the date of purchase (“Initial Term”).
4.2 Upon expiration of the License Period, the Pro Version shall continue to function; however, Licensee will not receive Updates, Support, or access to new features unless the License is renewed.
4.3 License renewal is voluntary and non-automatic. Licensee may elect to renew the License at the then-current renewal pricing.
4.4 Company reserves the right to modify renewal pricing for subsequent License Periods, provided that such changes apply only to future renewals and not to any active License Period.
5.1 All License fees are payable in advance in United States Dollars (USD) unless otherwise specified at the time of purchase.
5.2 Payment processing is conducted through Stripe, Inc., a third-party payment processor. Licensee agrees to comply with Stripe’s terms of service.
5.3 All fees are exclusive of taxes, duties, levies, tariffs, and other governmental charges (collectively, “Taxes”). Licensee is solely responsible for payment of all applicable Taxes.
5.4 Company reserves the right to modify pricing for new purchases or License renewals with thirty (30) days’ prior written notice.
5.5 All fees paid are non-refundable except as expressly provided in Article 11 herein or the Company’s Refund Policy.
Licensee agrees to and shall:
6.1 Provide accurate, current, and complete information during the purchase and registration process;
6.2 Maintain the confidentiality and security of all License Keys and account credentials;
6.3 Immediately notify Company of any unauthorized use of License Keys or any other breach of security;
6.4 Use the Software in compliance with all applicable laws, regulations, and ordinances;
6.5 Maintain WordPress installations and PHP versions at levels compatible with the Software as specified in documentation;
6.6 Accept sole responsibility for the content, data, and information processed through the Software;
6.7 Implement appropriate security measures to protect systems on which the Software is installed.
The Pro Version collects and stores anonymized, aggregated analytics data pertaining to video content performance, including but not limited to view counts, click-through rates, and engagement metrics. Such data:
(a) Is stored within Licensee’s WordPress database;
(b) Remains under Licensee’s exclusive control;
(c) Is not transmitted to third parties by Company;
(d) Is utilized solely for Licensee’s reporting and analytical purposes.
For purposes of License validation and Software functionality, Company may collect:
(a) License Key information;
(b) Website URL and domain information;
(c) Server configuration data necessary for compatibility verification;
(d) WordPress and PHP version information.
Company does not collect, process, or store personal data of Licensee’s website visitors through the Software. Any personal data processing conducted by Licensee using the Software is Licensee’s sole responsibility.
Data collection and processing are further governed by Company’s Privacy Policy, available at www.reelium.io/privacy, which is incorporated herein by reference.
8.1 Company retains all right, title, and interest in and to the Software, including all intellectual property rights therein. This Agreement conveys only a limited license to use the Software and does not constitute a transfer of ownership.
8.2 All trademarks, service marks, trade names, logos, and other proprietary designations used in connection with the Software are the property of Company or its licensors.
8.3 Licensee acknowledges that the Software contains valuable trade secrets and proprietary information of Company.
8.4 Except for the Free Version, which is subject to GPL licensing, no rights are granted to Licensee except as expressly set forth in this Agreement.
During the active License Period, Pro Version Licensees are entitled to technical support services, subject to the following:
(a) Support is provided via email at support@reelium.io;
(b) Company will use commercially reasonable efforts to respond to support requests within forty-eight (48) business hours;
(c) Support is provided in the English language during Company’s normal business hours;
(d) Support includes assistance with Software installation, configuration, reported bugs, and feature utilization.
Support services do NOT include:
(a) Custom software development or modifications;
(b) Troubleshooting of third-party plugins, themes, or software conflicts beyond reasonable diagnosis;
(c) Server administration, configuration, or hosting issues;
(d) Website design, theme customization, or front-end development;
(e) Training services beyond basic Software functionality.
(a) During the active License Period, Licensee is entitled to receive all Updates released by Company.
(b) Company may, at its sole discretion, provide Updates but does not guarantee that Updates will be made available.
(c) Updates may be installed automatically or manually at Licensee’s discretion, subject to Software settings.
(d) Company will provide reasonable advance notice of material changes to Pro Version features or functionality.
Company warrants that it has the right and authority to grant the licenses set forth in this Agreement.
EXCEPT AS EXPRESSLY PROVIDED IN SECTION 10.1, THE SOFTWARE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, QUIET ENJOYMENT, AND SYSTEM INTEGRATION.
WITHOUT LIMITING THE FOREGOING, COMPANY DOES NOT WARRANT THAT:
(a) THE SOFTWARE WILL OPERATE UNINTERRUPTED OR ERROR-FREE;
(b) ALL ERRORS, DEFECTS, OR BUGS WILL BE CORRECTED;
(c) THE SOFTWARE WILL BE COMPATIBLE WITH ALL WORDPRESS THEMES, PLUGINS, HOSTING ENVIRONMENTS, OR SERVER CONFIGURATIONS;
(d) THE SOFTWARE WILL MEET LICENSEE’S REQUIREMENTS OR EXPECTATIONS;
(e) ANY DATA OR INFORMATION GENERATED BY THE SOFTWARE WILL BE ACCURATE, COMPLETE, OR RELIABLE.
The Software may integrate with or rely upon third-party services, platforms, or software. Company makes no representations or warranties regarding such third-party services and disclaims all liability related thereto.
11.1 TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL COMPANY, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, SUPPLIERS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE SOFTWARE, INCLUDING BUT NOT LIMITED TO:
(a) LOSS OF PROFITS, REVENUE, OR BUSINESS OPPORTUNITIES;
(b) LOSS OF DATA OR INFORMATION;
(c) BUSINESS INTERRUPTION;
(d) LOSS OF GOODWILL OR REPUTATION;
(e) COST OF SUBSTITUTE GOODS OR SERVICES;
WHETHER BASED ON CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR ANY OTHER LEGAL THEORY, EVEN IF COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
11.2 TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, COMPANY’S AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE SOFTWARE SHALL NOT EXCEED THE TOTAL AMOUNT PAID BY LICENSEE TO COMPANY FOR THE LICENSE DURING THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO LIABILITY.
11.3 The limitations set forth in this Article 11 shall apply regardless of the success or effectiveness of other remedies and reflect the allocation of risk between the parties.
11.4 Some jurisdictions do not allow the exclusion or limitation of certain warranties or liabilities; therefore, some of the above limitations may not apply to Licensee to the extent prohibited by applicable law.
Refund requests are governed by Company’s separate Refund Policy document, available at www.reelium.io/refund-policy. By purchasing the Software, Licensee acknowledges having read and agreed to the terms of the Refund Policy, which is incorporated into this Agreement by reference.
Company may immediately terminate this Agreement and revoke Licensee’s License upon written notice if:
(a) Licensee materially breaches any provision of this Agreement;
(b) Licensee uses the Software for illegal, fraudulent, or unauthorized purposes;
(c) Licensee engages in conduct that abuses or exploits the Refund Policy;
(d) Licensee shares, transfers, or publicly discloses License Keys;
(e) Licensee files for bankruptcy, becomes insolvent, or makes an assignment for the benefit of creditors.
Licensee may terminate this Agreement at any time by ceasing all use of the Software, uninstalling it from all systems, and destroying all copies in Licensee’s possession or control.
Upon termination of this Agreement:
(a) All rights granted to Licensee under this Agreement immediately cease;
(b) Licensee must immediately discontinue all use of the Pro Version;
(c) Licensee must uninstall or disable all Pro features;
(d) Licensee may continue to use the Free Version subject to GPL licensing terms;
(e) No refund of fees shall be provided except as expressly set forth in the Refund Policy;
(f) Provisions that by their nature should survive termination shall remain in effect, including but not limited to Articles 8, 10, 11, 14, and 17.
14.1 Company reserves the right, in its sole discretion, to modify, update, discontinue, or remove features of the Software at any time, with or without notice.
14.2 Material changes to Pro Version features or functionality will be communicated to active License holders via email at least thirty (30) days in advance when commercially practicable.
14.3 Company may modify this Agreement at any time by posting the revised terms on the Website. Continued use of the Software following such posting constitutes Licensee’s acceptance of the modified terms.
14.4 Company reserves the right to change pricing for new purchases and License renewals with reasonable advance notice.
15.1 To the extent Licensee processes personal data of individuals located in the European Union or European Economic Area, Licensee acknowledges and agrees that:
(a) The Software processes minimal personal data;
(b) Analytics data collected by the Software is anonymized and aggregated;
(c) Licensee maintains exclusive control over all data stored within Licensee’s WordPress database;
(d) Licensee is responsible for complying with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and other applicable data protection laws;
(e) Data subjects may exercise their rights (access, rectification, erasure) directly through Licensee’s WordPress installation.
15.2 Company acts as a data processor only to the extent necessary for License validation as described in Article 7.2.
16.1 If Licensee utilizes the Software in connection with WooCommerce or other e-commerce platforms:
(a) Licensee is solely responsible for compliance with all applicable e-commerce laws and regulations;
(b) Licensee bears full responsibility for product descriptions, recommendations, and promotional content;
(c) Company makes no representations or warranties regarding sales conversions, revenue, or business outcomes;
(d) Company shall not be liable for any claims arising from Licensee’s e-commerce operations.
17.1 The Software may integrate with or depend upon third-party services, including but not limited to:
(a) WordPress core functionality;
(b) WooCommerce (if installed);
(c) Content delivery networks (CDNs);
(d) Hosting provider services and infrastructure.
17.2 Licensee is solely responsible for compliance with the terms of service of all third-party services used in connection with the Software.
17.3 Company is not responsible for the availability, functionality, security, or privacy practices of third-party services.
18.1 Licensee agrees to indemnify, defend, and hold harmless Company, its affiliates, officers, directors, employees, agents, and licensors from and against any and all claims, liabilities, damages, losses, costs, expenses, or fees (including reasonable attorneys’ fees) arising from:
(a) Licensee’s use or misuse of the Software;
(b) Licensee’s violation of this Agreement;
(c) Licensee’s violation of any applicable law or regulation;
(d) Licensee’s violation of any third-party rights, including intellectual property rights;
(e) Content, data, or information processed by Licensee using the Software.
18.2 Company reserves the right to assume exclusive defense and control of any matter subject to indemnification, in which case Licensee shall cooperate fully with Company.
19.1 Licensee acknowledges that the Software may be subject to export control laws and regulations. Licensee agrees to comply with all applicable export and import control laws and regulations, including those of the European Union, United States, and Denmark.
19.2 Licensee represents and warrants that Licensee is not located in, under the control of, or a national or resident of any country to which export is prohibited.
20.1 This Agreement shall be governed by and construed in accordance with the laws of Denmark, without regard to its conflict of law provisions.
20.2 The United Nations Convention on Contracts for the International Sale of Goods shall not apply to this Agreement.
20.3 Any dispute, controversy, or claim arising out of or relating to this Agreement, or the breach, termination, or invalidity thereof, shall be subject to the exclusive jurisdiction of the courts of Denmark.
20.4 Each party irrevocably consents to the jurisdiction and venue of such courts and waives any objection to such jurisdiction or venue.
If any provision of this Agreement is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it valid and enforceable, or if such modification is not possible, such provision shall be severed from this Agreement. The remaining provisions shall continue in full force and effect.
No waiver of any term or condition of this Agreement shall be deemed a further or continuing waiver of such term or any other term. Company’s failure to assert any right or provision under this Agreement shall not constitute a waiver of such right or provision.
Licensee may not assign, transfer, or delegate any rights or obligations under this Agreement without the prior written consent of Company. Any attempted assignment in violation of this provision shall be null and void. Company may freely assign this Agreement.
This Agreement, together with the Privacy Policy and Refund Policy incorporated herein by reference, constitutes the entire agreement between the parties concerning the subject matter hereof and supersedes all prior or contemporaneous agreements, negotiations, representations, and proposals, whether written or oral.
No amendment, modification, or supplement to this Agreement shall be binding unless executed in writing by an authorized representative of Company.
Company shall not be liable for any failure or delay in performance under this Agreement due to causes beyond its reasonable control, including but not limited to acts of God, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, pandemics, strikes, or shortages of transportation, facilities, fuel, energy, labor, or materials.
The parties are independent contractors. This Agreement does not create a partnership, franchise, joint venture, agency, fiduciary, or employment relationship between the parties.
All notices required or permitted under this Agreement shall be in writing and delivered via email to:
For Company: support@reelium.io
For Licensee: The email address provided during purchase or registration
Notices shall be deemed given upon confirmed receipt.
This Agreement is executed in the English language. Any translation is provided for convenience only. In the event of any conflict between the English version and any translation, the English version shall prevail.
The headings and captions used in this Agreement are for convenience only and shall not affect the interpretation of this Agreement.
For questions, concerns, or inquiries regarding this Agreement, please contact:
BDH ApS
Email: support@reelium.io
Website: www.reelium.io/contact
BY PURCHASING, DOWNLOADING, INSTALLING, OR USING THE SOFTWARE, LICENSEE ACKNOWLEDGES THAT LICENSEE HAS READ THIS AGREEMENT, UNDERSTANDS IT, AND AGREES TO BE BOUND BY ITS TERMS AND CONDITIONS. LICENSEE FURTHER AGREES THAT THIS AGREEMENT IS THE COMPLETE AND EXCLUSIVE STATEMENT OF THE AGREEMENT BETWEEN THE PARTIES AND SUPERSEDES ALL PROPOSALS OR PRIOR AGREEMENTS, ORAL OR WRITTEN, AND ALL OTHER COMMUNICATIONS BETWEEN THE PARTIES RELATING TO THE SUBJECT MATTER OF THIS AGREEMENT.
IF LICENSEE DOES NOT AGREE TO THESE TERMS, LICENSEE MUST NOT USE THE SOFTWARE.
END OF TERMS OF SERVICE AGREEMENT
